Playful Millennial Professional Backpacks : Jung Business Backpack

The Jung Business Backpack is an accessory designed by Nicole Nassif that would provide young professionals with a way to maintain their style and their form when heading into the office. The backpack incorporates all the essentials of a standard business bag with a padded laptop sleeve, ample storage space and additional protection from drops or bumps. The front section is paired with a series of see-through areas that allow colored storage compartments to be visible from the exterior, and provides a dedicated spot to stow essentials like smartphones, writing utensils and more.

The Jung Business Backpack, which is named after the German word for “young, takes a whimsical approach to traditional staunch professional accessories to help young career persons show off their personality.

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